Arnotts
A modern identity that embraces heritage
We balanced modernity with heritage to ensure that the new identity stayed true to its roots. By placing the existing typography on a straight line, reoriented the Iconic Parrot to face the consumer and using a holding device, we capitalised on the brands core equities to make it relevant for today’s consumer.
A flexible brand architecture
Arnott’s portfolio consists of over 200 SKUs across the savory, plain sweet, fancy chocolate segments. A ‘Three Pillar Approach’ was developed to ensure enough flexibility for all sub-brands and NPD to deliver their own proposition and drive differentiation.
We balanced modernity with heritage to ensure that the new identity stayed true to its roots. By placing the existing typography on a straight line, reoriented the Iconic Parrot to face the consumer and using a holding device, we capitalised on the brands core equities to make it relevant for today’s consumer.
A flexible brand architecture
Arnott’s portfolio consists of over 200 SKUs across the savory, plain sweet, fancy chocolate segments. A ‘Three Pillar Approach’ was developed to ensure enough flexibility for all sub-brands and NPD to deliver their own proposition and drive differentiation.
