Still moovin’ and groovin’

Since 1978, Moove has been one of Australia’s most well known brands with generations of Aussies growing up with the colourful flavoured milk. To ensure many future generations will continue to enjoy Moove, we worked with client Lion to create a new updated brandmark and revitalized pack design system.

We injected a fresh modernity to the design yet allowed it to remain true to its long-time loyal consumers by evoking a sense of nostalgia that delights those of us who have grown up with Moove and still feel a fond connection towards the much loved brand.

The identity was to be the blue print for all elements of the marketing mix and work across everything from point of sale and packaging to advertising.