Step changing pet grooming

Previously existing under the Kramar umbrella in grocery and variety stores only, the PetLife brand has been acquired by Nestle Purina and is now positioned as a completely new brand within the pet specialty channel.

Our vision was to create a premium, innovative and considered brand positioning that would step change the pet specialty accessories category. We elevated the brand, in terms of lifestyle appeal, to talk to consumers in a way that demonstrates a heightened level of care for their pet.